RETAILERS’ PERCEPTION TOWARDS REGIONAL BRANDS’ DETERGENT PRODUCTS

Abstract

In today’s situation, every one of us is concentrating more on health aspects and prefers the most hygienic and unharmful products. Usage of best detergents is the identification of seeking fundamental health. I carried out a study on “Retailers’ perception towards the regional brands’ detergent products” in 4 districts of Ramnad, Pudhukottai, Sivaganga, and Dindugal. As the population of the retailers is unknown, 154 retailers are considered as the respondents. They have been surveyed with the help of a structured questionnaire to understand the movement pattern of the detergent products of regional brands, their influencing factors on product, price, place, and promotions along with their overall satisfaction towards the regional brands. The data collected has been surveyed and involved in percentage analyses for all the multiple-choice questions and mean for the 5-point rating scale questions. I hope this research will help regional brands of detergent products to identify their best and where to concentrate more to improvise further.