THE MODEL OF APARTMENTS CUSTOMER SATISFACTION IN BANDUNG.
Keywords:
officer service, physical infrastructure, location, customer satisfactionAbstract
The limited land settlement in the city of Bandung gave rise to the desire of human beings (human wants) to obtain a comfortable residence. But to get a comfortable residence is certainly is not easy because of the growing city of solid land now has a Central Office, the economy and trade. In connection with it, the developer company (developer) offers the most ideal alternative solution i.e. apartments. As for the factors that must be considered the company's Developer is the service of the officer, physical infrastructure and location in improving consumer satisfaction. Using quantitative methods, then this research it can be concluded that there is an influence of service of officers, physical infrastructure and location significantly to consumer satisfaction apartments in Bandung..