E-RECRUITMENT AND ITS EFFECTS ON ORGANIZATIONAL CREATIVITY AND INNOVATION IN NIGERIAN MANUFACTURING FIRMS

Abstract

Human resource has been of significant development in the field of organization as one cannot exaggerate its importance of humans to an organization as they can make or break a company’s reputation, which in turn adversely affect organizational performance. The aim of this research is to determine e-recruitment and its effects on organizational creativity and innovation inNigerian manufacturing firms. Using qualitative research methods, a onetime survey was conducted in three selected Nigerian manufacturing firms. Primary data was analyzed using descriptive and inferential statistical (t-test) techniques with the aid of Statistical Package for Social Science (SPSS). The findings of this study revealed that the most frequently used forms of recruitment were the internet, newspaper advertisement, TV/radio advertisement, transfer and promotions. Cost recruitment of recruiting applicants was the major challenge faced by the Nigerian manufacturing firms. The study concludes that labor productivity and organizational creativity can be increased by ensuring that organizations are more creative and up to date with technology.