WOMEN CHOICE OF HAIR DRYER THE ROLES OF BRAND AND PAST EXPERIENCE: A STUDY ON A SAMPLE OF WOMEN USERS IN KUWAIT

Abstract

The aim of this study is to investigate the impact of women choose hair dryer role of brand and previous experiences to user’s women respondents in Kuwait. To achieve the research`s objectives the researcher used the descriptive analytical method because of its relevance to this kind of research. Research’s population consisted of the user of (143) women in Kuwait, while the research sample was a random sample selected from the women in online population. Data collection was conducted through primary resources and secondary resources. A questionnaire designed by the researcher used for collecting the primary data , while the secondary resources like the books , literature review , journals and articles were used to collect the data .(SPSS) program is used for data analysis, the results revealed the following