BUSINESS LINKAGES IN VIETNAM: CASE STUDY APPROACH

Abstract

Business linkage plays an important role in daily business activities, helping firms, especially SMEs with scarce resources of the labor force, finance, technology, skills, enhance their capability, access to the bigger market, and overcome regulations and other constraints. This paper is to discuss some theoretical aspects of business linkages, and illustrate with three case studies. We found that having a successful business linkage requiresfirmsto choose right partners to work with, carefully plan for the process of linkage, especially in terms of timing, and being sensitive to marketsare key determinants of success in constructing business linkage.