THE ROLE OF ELECTRONIC MARKETING IN ACHIEVING CUSTOMER OF TELECOMMUNICATIONS SATISFACTION, AN EXPLORATORY STUDY OF THE OPINIONS OF A SAMPLE OF CUSTOMERS

Abstract

E-marketing is a tool that helps companies do business online. This is one of a number of strategic and operational tools that businesses have found to be beneficial. E-commerce has been effectively implemented in several industrialized nations for a long time. Electronic marketing is becoming a critical component in many western companies. penetration in underdeveloped nations like IRAQ is still trailing behind developed ones like the United States.

E- marketing and telecommunications satisfaction research is lacking in the Arabic nations, and in Iraq in particular, according to the findings of the study. The goal of this empirical study is to examine Iraqi individuals' satisfaction with and their willingness to do transactions through this E- marketing and telecommunications. Based on this study's findings, the sample's perception of privacy is the most relevant factor. Iraq's E- marketing is nevertheless hampered by a slew of obstacles (including those related to e-payments, technology, law, culture, and trust, among others). Iraqi policymakers may use the findings of this study and other studies to better understand how E- marketing is spreading and being regulated in the country