Sara Shakeri, Fereshteh Einollahpour Gharigh. INVESTIGATION OF THE EFFECTS OF BRAND LOYALTY AND HAPPINESS ON CONSUMERS’ IMPULSE BUYING TENDENCY. IJRSM [Internet]. 2016 Dec. 30 [cited 2024 Dec. 23];3(12):19-25. Available from: http://ijrsm.com/index.php/journal-ijrsm/article/view/585