MANAGERIAL IMPLICATIONS CONTRIBUTED TO IMPROVING THE BUSINESS PERFORMANCE OF HOTEL-RESTAURANT ENTERPRISES IN HO CHI MINH CITY

Abstract

Although the epidemic situation in the country has begun to show positive signs, in the world, the epidemic is still going on very complicatedly and for a long time. Besides, the increasing pressure on competition and purification plus the economic shock caused by Covid-19 have caused many businesses to “wobble”. Enterprises indirectly affected industries, such as tourism, aviation, restaurants, hotels, etc., have fallen into a state of “hibernation” in the past three months. The revenue of the enterprise in the first quarter 2020 and 2020 full-year forecast to fall sharply, even a loss. Trade and investment promotion activities were suspended, affecting business activities of the following quarters and years. Besides, many businesses have had to stop operations and reduce production, especially hotel - restaurant enterprises. The goal proposed managerial implications improved the business performance of hotel - restaurant enterprises in Ho Chi Minh City (HCMC).