Abdul Baist, Asma Tahir, Mumtaz Muhammad Khan & Muhammad Arshad. “CUSTOMER RELATIONSHIP MANAGEMENT MODEL FROM STRATEGIC APPROACH: A KNOWLEDGE MANAGEMENT PERSPECTIVE”. International Journal of Research Science and Management 5, no. 2 (February 28, 2018): 121–140. Accessed November 22, 2024. https://ijrsm.com/index.php/journal-ijrsm/article/view/282.